Sunday, March 26, 2006
Jamaica Blue Mountain Coffee Industry Fights Off Counterfeits
Jamaica has a real problem on their hands trying to protect their famous Blue Mountain Coffee. Beyond the deception that normally is found in grocery stores and other coffee shops by selling Blue Mountain Blends that actually only contain a smidgen of the original, there is mass counterfeiting going on in the island and around the world.
We applaud these efforts. Volcanica Coffee imports only 100% Jamaican Blue Mountain Coffee Beans direct from one of most reputable plantations on the island.
Here is an article on their efforts and on the effects of Hurrican Ivan:
MAVIS BANK, Jamaica — Ranking with truffles and caviar as an exquisite indulgence, Jamaica's famed Blue Mountain coffee recently suffered economic body blows from knockoff artists and Mother Nature.
Industry leaders can't do much about the weather, but they have lobbied the government to protect the reputation of Jamaica's prestigious export and to step up the pace of rebuilding roads to farmland ravaged by Hurricane Ivan in 2004.
With more of their product getting to market and illegal labeling on the wane, the farmers who grow Jamaica's famous beans say they should be able to recover lost production by the end of this decade.
Jamaicans' defense of the Blue Mountain brand shows how a small nation must go to great lengths to protect the authenticity of its produce — or face financial ruin. Read full article.
We applaud these efforts. Volcanica Coffee imports only 100% Jamaican Blue Mountain Coffee Beans direct from one of most reputable plantations on the island.
Here is an article on their efforts and on the effects of Hurrican Ivan:
MAVIS BANK, Jamaica — Ranking with truffles and caviar as an exquisite indulgence, Jamaica's famed Blue Mountain coffee recently suffered economic body blows from knockoff artists and Mother Nature.
Industry leaders can't do much about the weather, but they have lobbied the government to protect the reputation of Jamaica's prestigious export and to step up the pace of rebuilding roads to farmland ravaged by Hurricane Ivan in 2004.
With more of their product getting to market and illegal labeling on the wane, the farmers who grow Jamaica's famous beans say they should be able to recover lost production by the end of this decade.
Jamaicans' defense of the Blue Mountain brand shows how a small nation must go to great lengths to protect the authenticity of its produce — or face financial ruin. Read full article.
# posted by Buck @ 3:33 PM 
